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[ GLOSSARY & DOCS ]

SEO & CommandSEO, explained

Plain-English definitions for every SEO term and CommandSEO concept you'll encounter.

Your report Action Board The report's prioritized, plain-English list of tasks, grouped by page, site-wide, and new pages.GEO / AEO AEO (Answer Engine Optimization) Optimizing to be the source an AI answer engine cites when it summarizes the web for a query.GEO / AEO Anti-slop content Content stripped of the tells that mark it as AI-generated — stock openers, em-dashes, reflexive comparisons, unsourced claims — and grounded in real sources, specifics, and a human point of view.Page types Author page A page about a content author, existing largely to demonstrate E-E-A-T with Person schema.Authority Authority (Layer 4) The trust and credibility signals — internal and external — that help a page compete once its foundation is sound.Authority Backlink A link from another site to yours — a core authority signal, and part of the growth layer that builds on a solid foundation.Technical Cache A stored copy of a page that gets served to visitors instead of rebuilding it every time — which can briefly show the OLD version after you've made a change.Technical Canonical tag A tag that tells search engines which URL is the official version of a page, consolidating duplicate signals onto one.GEO / AEO Citability How likely an AI answer engine is to quote your page as a source — the AEO/GEO equivalent of rankability, earned through real sources, concrete specifics, and machine-liftable structure.Content & intent Content depth Covering what a searcher actually wants to know — thoroughly, without padding.Technical Core Web Vitals (LCP, INP, CLS) Google's three real-user speed and stability metrics — how fast the main content loads, how quickly the page responds to input, and how much it visually shifts — used as a ranking signal.Technical Crawlability (Layer 1) Whether search engines can reach a page at all — the outermost and most fundamental SEO layer.Authority E-E-A-T (Layer 5) Experience, Expertise, Authoritativeness, and Trust — the signals that show a page (and its author) can be relied on.Using CommandSEO Effort (quick / medium / major) An estimate of how much work a fix takes — quick (under an hour), medium (1–4 hours), or major (1–2 days).Structured data FAQPage schema Structured data marking up question-and-answer content, useful for rich results and AI answers.Using CommandSEO Finding A specific issue or opportunity CommandSEO surfaces on a page, ranked by severity, with a suggested fix.GEO / AEO GEO (Generative Engine Optimization) Making your content easy for generative AI engines to retrieve, understand, and cite accurately.On-page H1 heading The single main heading of a page — the spine that describes what the page is about.Technical HTTP status codes (200, 3xx, 4xx, 5xx) The numeric reply a server gives for every page request — 200 means OK, 3xx is a redirect, 4xx means not found or forbidden, 5xx means a server error.Technical Indexation Whether a page is allowed and chosen to appear in search results, even after it has been crawled.On-page Internal links Links between pages on your own site — they give crawlers a path and let authority flow.Your report Keyword Opportunities (report section) The audit section showing what your customers search and which pages should win those queries.GEO / AEO llms.txt A proposed file at your site root that guides AI crawlers to your most useful, citable content.Content & intent Local SEO Getting found for searches with local intent — the map-style local pack and 'near me' results — built on a complete Google Business Profile, consistent NAP, reviews, and location pages.Structured data LocalBusiness schema Structured data that identifies a page as a local business, supporting local-pack visibility.Page types Location (area) page A page targeting a specific city or area, built around local intent, NAP consistency, and LocalBusiness schema.Workflow NAP (Name, Address, Phone) Your business name, address, and phone number — which must be consistent everywhere for local SEO.Technical noindex A directive telling search engines not to include a page in their index — useful on purpose, damaging by accident.On-page On-page SEO (Layer 3) The structure and content of the page itself — H1, headings, titles, internal links, and copy — that make it understandable and rankable.Technical Orphan page A page with no internal links pointing to it, so crawlers and authority struggle to reach it.Using CommandSEO Page card (canvas) Each page of your site shown as a card on the canvas, with a status dot and its findings.Using CommandSEO Page lifecycle (Proposed → Indexed) The stages a page moves through in CommandSEO: Proposed, Planned, Drafted, Live, Crawled, Indexed.Page types Page type What a page is — homepage, service, blog, product, location, and so on — which determines the SEO requirements that apply to it.Using CommandSEO Proposal (suggested page or work) A new page or piece of work CommandSEO suggests — you accept it to turn it into real, planned work.Using CommandSEO Quick win A low-effort, high-impact fix worth doing first — surfaced as its own section in your report.Technical Redirect (301 / 302) An instruction that sends a visitor and crawler from one URL to another — permanent (301) or temporary (302) — and that passes (or withholds) ranking signals accordingly.Technical robots.txt A file at the root of your site that tells search-engine crawlers which paths they may or may not crawl.Content & intent Search intent (Layer 2) What a searcher actually wants when they type a query — and whether your page matches it.Your report Search Visibility (report section) The audit section showing how often Google shows your site, your clicks, and the trend — from Search Console.Foundation Search-Ready A page that meets the structural criteria search engines need to crawl, index, understand, and fairly rank it — verified, not assumed.Your report SEO Audit report CommandSEO's plain-English audit of your site, plus a prioritized Action Board and the content drafts.Foundation SEO foundation The technical and on-page groundwork — roots and trunk — that makes a site eligible to rank before any growth tactic is applied.Using CommandSEO Severity (critical / important / enhancement) How CommandSEO ranks findings by impact, so you fix what matters most before polishing.Using CommandSEO Status dot (card color) The colored dot on a page card showing its overall health, based on the worst unresolved finding.Structured data Structured data (Layer 6) Schema markup that helps search engines and AI understand exactly what a page is and represents.Using CommandSEO Task An actionable item — usually from a finding — that you work through and mark done to track progress.Your report Technical Health (report section) The audit section covering titles, headings, speed, schema, and internal links across your site.On-page Title tag & meta description Your pitch in the search results — the clickable title and the summary beneath it.Using CommandSEO Verification (re-scan) Confirming a fix actually shipped by re-scanning the live page — so a completed task means verified, not just ticked.Using CommandSEO Writer & MD files The content drafts CommandSEO's Writer generates for a page, saved as Markdown (MD) files you can review and publish.Technical XML sitemap A machine-readable list of the URLs on your site that you want search engines to know about, so nothing important gets missed.

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