Making your content easy for generative AI engines to retrieve, understand, and cite accurately.
GEO is closely related to AEO: it's about being well-represented in the generative answers AI tools produce. Where classic SEO targets ranked links, GEO targets being pulled into and credited within an AI-generated response.
Practically, GEO and AEO reward the same things: crawlable, well-structured, factually clear pages with unambiguous entities. The foundation that makes you rankable is the foundation that makes you citable — one investment, two payoffs.