A page targeting a specific city or area, built around local intent, NAP consistency, and LocalBusiness schema.
A location page (e.g. /locations/quezon-city) serves searchers looking for a service in a specific place. It needs a clear H1 naming the service and the place, genuine local content, consistent NAP (name, address, phone), and LocalBusiness structured data.
Done right, location pages are how a multi-area business ranks in the local pack for each market. Done wrong — one thin "areas we serve" list — they rank for nothing.
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