Technical

noindex

A directive telling search engines not to include a page in their index — useful on purpose, damaging by accident.

A noindex directive (via a meta tag or HTTP header) keeps a page out of search results. It's correct on pages like a thank-you page. It's devastating when left over from a staging environment or a template default on a page you actually want indexed.

Because a noindexed page looks completely normal to a human visitor, this is one of the most common silent reasons good pages never appear in search.

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