The trust and credibility signals — internal and external — that help a page compete once its foundation is sound.
Authority is CommandSEO's fourth layer (L4). It includes how a page is supported internally (links from relevant pages on your own site) and externally (links and mentions from other sites). It's part of the growth layer: powerful once the foundation holds, and prone to being flagged when applied to a weak site.
Authority compounds a solid foundation rather than replacing it. A link to a Search-Ready page passes its full value; a link to a broken one largely leaks away.
Learn more Roots before lights →