Search intent (Layer 2)

What a searcher actually wants when they type a query — and whether your page matches it.

Intent is CommandSEO's second layer (L2). A page can be reachable and indexable and still fail because it answers a different question than the one being asked. Matching intent means understanding whether a query is informational, transactional, navigational, or local — and shaping the page to satisfy it.

Writing for the keyword instead of the intent behind it is the oldest bad habit in SEO; search engines have spent two decades learning to tell the difference.