The homepage carries the most authority and sets the context for everything else. It needs every foundation layer working: it has to be crawlable and indexable, match what people search for your brand, be cleanly structured, and clearly say who you are.
Organization- Crawlability Required
Can search engines reach and fetch the page at all?
Make sure the page is linked to (not orphaned), returns a clean status, and isn't blocked. If it can't be crawled, nothing else here matters.
- Search intent Required
Does the page match what the searcher actually wants?
Shape the page around the real query behind the keyword — informational, commercial, or local — so it satisfies the intent, not just mentions the term.
- On-page Required
Is the page clearly structured and genuinely useful?
One descriptive H1, a logical heading outline, a title that earns the click, internal links in and out, and content that answers the query.
- Authority Required
Is the page supported by internal and external trust signals?
Link to it from relevant pages on your own site so it isn't stranded, and earn external links over time. Authority compounds a solid foundation.
- E-E-A-T Required
Does the page show experience, expertise, authority, and trust?
Make authorship, credentials, and accuracy clear — especially on pages giving advice or making claims.
- Structured data Required
Does schema markup tell engines (and AI) exactly what the page is?
Add the recommended schema type in JSON-LD so your entity is unambiguous — useful for rich results and for being understood by AI answer engines.
Analytics. CommandSEO won't flag these on a homepage — one less thing to worry about.
These items come from the same page-type model CommandSEO uses to analyze your site. Want it done for your pages automatically? See how it works or learn the terms in the glossary.